Dedication and Commitment to Exceed Expectations

Setting the Pace for Innovation

Phoenix Beverages Group holds a culture of strong performance, supported by ongoing talent development. We have a proven ability to capitalize on market opportunities and optimize operations efficiency.

Client-centricity, innovation, adaptability, honesty and trustworthiness are part of our brand DNA.

Our Vision

Our vision is to 'Provide happiness through beverages'. This applies not only to our consumers, but also to our partners, suppliers and other stakeholders. We are committed to preserving and enhancing the wellbeing of our community members through our CSR programmes. Progress towards this vision builds the group’s standing as a responsible corporate entity and strengthens our foundation as a sustainable and profitable business.

Our Mission

At Phoenix Beverages Group, our motto is ‘Thirst for the Best, First For You’. It is our driving force to seek premium quality in everything we do, so that our consumers enjoy quality moments with quality products.

Our Values

Our activities and behaviours are guided by our values, which are:

  • • Lead by example
  • • Trustworthiness
  • • Consistency & Fairness
  • • Value each team member
  • • Stand as a team
  • • Nurture creativity & Embrace innovation

Our Certifications

Phoenix Beverages Group produces and distributes more than 50 brands. Our aim is to produce world class beverages. To achieve this objective, we have established and implemented internationally recognised Quality & Food Safety Management Systems. We coupled them with the rigorous monitoring of our internal quality control systems; both upstream and downstream of all our manufacturing operations.
All our production sites are certified FSSC 22000 (Food Safety Systems Certification) and this enables us to exert due diligence throughout our processes.

Our Sustainable Development Goals (SDGs)

Our Sustainable Development Goals (SDGs)

SDGs are a call to action that drives a global collaboration to achieve the goal of peace and prosperity for people and our planet. Phoenix Beverages Group voted for 5 SDGs as an initiative to contribute to the socio-economic and sustainable landscape of the country namely: Good health and well-being, Decent Work and Economic Growth, Industry, Innovation & Infrastructure, Responsible Consumption and Production and Climate action.
While we have chosen only one environmental SDG (Climate Action), action towards this SDG requires a focus on four other SDGs that include two significant inputs to our production – water and energy – and two major outputs in the form of plastic packaging and waste management, which impacts SDG Life below water, and Life on land. This brings us to a total of 7 SDGs.