Innovating towards a Bright Future

Conceptualisation of Innovative Designs

Phoenix Beverages Group has always rallied behind talent and is continuing to do so by putting in place the Innovation department. This department is our heuristic house. It is the place where ideas are conceived, brought up and set free. We believe that great ideas can come from anywhere and we encourage everyone to share and be involved in the implementation of their creations.

We welcome any ideas designed for the betterment of our products with respect to the manufacturing, delivering and packing. It is our wish that existing boundaries become permeable and that bottom up communication is favoured. We want to be close to our customers and that interaction amongst stakeholders becomes fluid and uninhibited.
How does it work when you submit an innovative idea?

The Research & Development (R&D) Process

Research and Development

The Beer Brewery Process

The Brewing Process