Phoenix Beverages Group has a long and illustrious history in
the beverage business, dating back to 1931. The Company has
evolved into a prominent FMCG firm in Mauritius throughout the
years, with the goal of becoming the regional market leader.
Phoenix Beverages Group is listed on the official market of the
Mauritius Stock Exchange since 1993.
We aspire to be the commercial beverages leader in the Indian
Ocean region. Our foundations were set to achieve world-class
execution through availability and affordability of our products
locally and internationally. We aim to build strong, valuable,
and meaningful brands through the creation of sustainable and
profitable business with our five chosen SDGs.
Phoenix Beverages Group offers a wide range of alcoholic and
non-alcoholic products, including beers, wines and spirits, carbonated soft
drinks, table water, juice and other beverages to our customers. We
also produce and sell international brands and are the
authorised bottler of the products of The Coca-Cola Company and Diageo products in
Mauritius.
Our thirst to move forward has been powered by our great team of
over 1,650 collaborators. They geared Phoenix Beverages Group to
win several international awards and have made it possible to
operate four production plants in Mauritius and Reunion Island.
1931 - 2023
1931 - Launch of Phoenix Camp Minerals - Sparkling Aerated Water
1953 - Bottling agreement with The Coca-Cola Company
1956 - Launch of Fanta
1963 - Birth of Phoenix Beer
1964 - Stella Pils released on the market to extend the range of beers
1965 - Launch of Sprite
1975 - Launch of Guinness stout
1976 - Launch of Crystal table water
1979 - Launch of Pearona
1986 - Launch of Diet Coke
1988 - Launch of Malta Guinness
1989 - Launch of Blue Marlin
1990 - Launch of Appletiser
1991 - The (Mauritius) Glass Gallery Ltd, set up to recycle glass waste
2005 - Launch of Phoenix Special Brew
2008 - Launch of Phoenix Fresh
2014 - Acquisition of Eski, the famous Mauritian brand
2015 - Launch of GR8 Cape wine
2015 - Bottling agreement with Schweppes International Limited for Orangina
2016 - Launch of Gister premium beer
2016 - Acquisition of Edena SA (incorporated in Réunion Island)
2017 - Launch of Fuze Tea
2017 - Launch of 5 Alive juice
2020 - Relaunch of Cidona
2022 - Launch of Manawa
1931-2023 - Launch of Phoenix Panaché
1931-2023 - Salitos