ABOUT US
Securing the Future

The Building Blocks of Phoenix Beverages Group

Phoenix Beverages Group has a long and illustrious history in the beverage business, dating back to 1931. The Company has evolved into a prominent FMCG firm in Mauritius throughout the years, with the goal of becoming the regional market leader. Phoenix Beverages Group is listed on the official market of the Mauritius Stock Exchange since 1993.

We aspire to be the commercial beverages leader in the Indian Ocean region. Our foundations were set to achieve world-class execution through availability and affordability of our products locally and internationally. We aim to build strong, valuable, and meaningful brands through the creation of sustainable and profitable business with our five chosen SDGs.

Phoenix Beverages Group offers a wide range of alcoholic and non-alcoholic products, including beers, wines and spirits, carbonated soft drinks, table water, juice and other beverages to our customers. We also produce and sell international brands and are the authorised bottler of the products of The Coca-Cola Company and Diageo products in Mauritius.

Our thirst to move forward has been powered by our great team of over 1,650 collaborators. They geared Phoenix Beverages Group to win several international awards and have made it possible to operate four production plants in Mauritius and Reunion Island.

Phoenix Beverages Group at a Glance

Countries of operation
3
COUNTRIES OF OPERATION
Portfolio
50+
BRANDS IN OUR PORTFOLIO
Production lines
5
PRODUCTION UNITS
Export countries
9
EXPORT COUNTRIES
Turnover
MUR
10609M
TURNOVER
Ebit
MUR
890 M
EBIT
Ebitda
MUR
1435M
EBITDA
Net Profit After Tax
MUR
732 M
NET PROFIT AFTER TAX
Total Assets
MUR
9048 M
TOTAL ASSETS
Free Cash Flow
MUR
380M
FREE CASH FLOW
Dividend per Share
MUR
16.00
DIVIDEND PER SHARE
Market Capitalisation
MUR
8717M
MARKET CAPITALISATION

Our Brands through the Years

1931 - 2023

1931 - Launch of Phoenix Camp Minerals - Sparkling Aerated Water

1953 - Bottling agreement with The Coca-Cola Company

1956 - Launch of Fanta

Phoenix beer

1963 - Birth of Phoenix Beer

Stella Pils

1964 - Stella Pils released on the market to extend the range of beers

Sprite

1965 - Launch of Sprite

Guinness stout

1975 - Launch of Guinness stout

Crystal table water

1976 - Launch of Crystal table water

Pearona

1979 - Launch of Pearona

1986 - Launch of Diet Coke

Malta guinness

1988 - Launch of Malta Guinness

Blue marlin

1989 - Launch of Blue Marlin

Appletiser

1990 - Launch of Appletiser

1991 - The (Mauritius) Glass Gallery Ltd, set up to recycle glass waste

Phoenix Special Brew

2005 - Launch of Phoenix Special Brew

Phoenix fresh

2008 - Launch of Phoenix Fresh

Eski

2014 - Acquisition of Eski, the famous Mauritian brand

GR8 Cape wine

2015 - Launch of GR8 Cape wine

2015 - Bottling agreement with Schweppes International Limited for Orangina

Gister premium beer

2016 - Launch of Gister premium beer

2016 - Acquisition of Edena SA (incorporated in Réunion Island)

Fuze tea

2017 - Launch of Fuze Tea

% alive juice

2017 - Launch of 5 Alive juice

Cidona

2020 - Relaunch of Cidona

Manawa

2022 - Launch of Manawa

Phoenix-Panache

1931-2023 - Launch of Phoenix Panaché

Salitos-Imported

1931-2023 - Salitos