OUR CULTURE

Dedication and Commitment to Exceeding Expectations

Leading the Way in Innovation

Phoenix Beverages Group embraces a culture of high performance, driven by ongoing talent development. Our proven agility in capturing market opportunities and optimising operations is a significant strength. Client focus, innovation, adaptability, honesty, and trust form the core of our brand DNA.

Our Vision

Our vision, "Providing Happiness through Beverages," extends beyond our consumers to encompass our partners, suppliers, and stakeholders. We are committed to enhancing community wellbeing through our CSR initiatives, strengthening our reputation as a responsible corporate entity while ensuring a sustainable and profitable future.
Progress towards this vision builds the group's standing as a responsible corporate entity and strengthens our foundation as a sustainable and profitable business

Our Mission

At Phoenix Beverages Group, our motto, "Thirst for the Best, First For You," drives our commitment to excellence, delivering premium products that create quality moments for our consumers.

Our Values

Our actions and behaviours are guided by our core values:

  • Leading by Example
  • Demonstrating Trustworthiness
  • Ensuring Consistency and Fairness
  • Valuing Each Team Member
  • Standing United as a Team
  • Fostering Creativity and Embracing Innovation

Our Certifications

Phoenix Beverages Group produces and distributes over 50 brands, striving to deliver world-class beverages. All our production sites are FSSC 22000 (Food Safety), ISO 9001 (Quality Managenment), ISO 14001 (Environmental Management), and ISO 45001 (Occupational Health and Safty Management), ensuring excellence and diligence at every step.

To achieve this, we have implemented internationally recognised Quality, Environmantal, Health & Safety, and Food Safety Management Systems, supported by strict internal controls throughout our operations.

These certifications enable us to exert due diligence accross all our processes and continuously improve the quality, safety, and sustainability of our products and practices.

Sustainability Reporting

Sustainability is embedded in our strategy and guided by the Triple Bottom Line: People, Planet, and Prosperity. We take a balanced approach to social, environmental, and financial performance, and have aligned our operations with five United Nations Sustainable Development Goals (SDGs) most relevant to our business. Our approach connects the global vision of the SDGs with the structure of Environmental, Social, and Governance (ESG) principles, ensuring our efforts are measurable, impactful, and transparent across the organisation.

To strengthen our ESG integration, we conducted a double materiality assessment in collaboration with the embedding Project, embedding ESG principles into eight key business areas. This comprehensive approach, combining the UN SDGs and materiality, guides our clear ESG strategy and governance structure. For each material issue, measurable KPIs are established, supported by cross-functional collaboration and employee training. These KPIs are embedded into our culture and operations, enabling us to monitor progress and adapt our strategy in response to evolving ESG trends, stakeholder expectations, and market dynamics.

The PhoenixEarth Initiative’s sustainability reporting is essential for tracking Phoenix Beverages Group’s sustainable actions and improving KPIs aligned with our set targets.

This reporting monitors progress internally across our factories and branches and externally in our contributions to Mauritian society and the broader island community. It also helps us identify risks, opportunities, and areas for improvement.

At Phoenix Beverages Group, responsible sourcing is not just a business necessity; it is a commitment to ensuring a sustainable future for our planet, people, and the communities we serve. By continuously innovating and collaborating with our partners, we aim to lead the way in sustainable procurement in Mauritius and beyond.

Phoenix Beverages Group is committed to shaping a sustainable future through responsible consumption. By empowering consumers with knowledge and tools to make environmentally and socially conscious choices, we aim to inspire change and make a lasting positive impact on Mauritius and beyond.

Phoenix Beverages Group has built a diverse portfolio of over 50 brands, offering a wide range of alcoholic and non-alcoholic beverages. This extensive selection caters to various consumer preferences, with a focus on continually introducing new options to meet evolving tastes.

Our team of over +1,850 skilled collaborators in Mauritius and Réunion Island is the backbone of our success. Attracting, retaining, and continually developing talented professionals are key to our achievements and our standing as an industry leader.