As an industry leader, creating a sustainable ecosystem around Phoenix Beverages Group is our top priority. Sustainability is deeply ingrained in our brand DNA, driving us to operate responsibly across all our activities. Phoenix Beverages Group has outlined a dedicated sustainability strategy, focusing on a clear set of priority actions.
Our strategy is centered on building a sustainable and profitable business by taking a balanced approach to social, environmental, and financial performance. To guide this, we have selected five United Nations Sustainable Development Goals (SDGs) most relevant to our operations. These SDGs serve as our guiding principles, helping ensure our activities contribute meaningfully to global social and environmental progress. By aligning them with the structure of Environmental, Social, and Governance (ESG) principles, we ensure our efforts remain measurable, impactful, and transparent across the organisation.
By evaluating internal and external sustainability improvements and expectations, we gather valuable insights to inform our strategic decision-making. Our strategy not only prioritizes sustainability goals but also involves concrete actions to address specific issues and drive meaningful change.
Through clear and decisive action, Phoenix Beverages Group intends to showcase its entrepreneurial approach, prioritizing the future. This sustainability strategy is fully aligned with the Group's global mission and vision, emphasizing a long-term perspective.
Phoenix Beverages Group, through its PhoenixEarth Initiative, actively supports a range of NGOs and initiatives. These include the Mauritius Glass Gallery (MGG), YesNo Solutions, Mission Verte, We-Recycle, The Coca-Cola Foundation, Zee Arts, and others.
Sustainability is embedded in our strategy and guided by the Triple Bottom Line: People, Planet, and Prosperity. We take a balanced approach to social, environmental, and financial performance, and have aligned our operations with five United Nations Sustainable Development Goals (SDGs) most relevant to our business. Our approach connects the global vision of the SDGs with the structure of Environmental, Social, and Governance (ESG) principles, ensuring our efforts are measurable, impactful, and transparent across the organisation.
To strengthen our ESG integration, we conducted a double materiality assessment in collaboration with the embedding Project, embedding ESG principles into eight key business areas. This comprehensive approach, combining the UN SDGs and materiality, guides our clear ESG strategy and governance structure. For each material issue, measurable KPIs are established, supported by cross-functional collaboration and employee training. These KPIs are embedded into our culture and operations, enabling us to monitor progress and adapt our strategy in response to evolving ESG trends, stakeholder expectations, and market dynamics.
The PhoenixEarth Initiative’s sustainability reporting is essential for tracking Phoenix Beverages Group’s sustainable actions and improving KPIs aligned with our set targets.
This reporting monitors progress internally across our factories and branches and externally in our contributions to Mauritian society and the broader island community. It also helps us identify risks, opportunities, and areas for improvement.
At Phoenix Beverages Group, responsible sourcing is not just a business necessity; it is a commitment to ensuring a sustainable future for our planet, people, and the communities we serve. By continuously innovating and collaborating with our partners, we aim to lead the way in sustainable procurement in Mauritius and beyond.
Phoenix Beverages Group is committed to shaping a sustainable future through responsible consumption. By empowering consumers with knowledge and tools to make environmentally and socially conscious choices, we aim to inspire change and make a lasting positive impact on Mauritius and beyond.