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SEYBREW
Phoenix Beverages Group (PBG) is proud to announce a significant milestone in its regional expansion, with the acquisition of a controlling 54.4% stake in Seybrew, the Seychelles' leading beverage producer. Effective July 1st, 2025, PBG becomes the primary shareholder of Seybrew, marking a new chapter for both companies.
Established in 1972, Seybrew has long been an iconic name in the Seychelles, deeply rooted in the local culture and economy. Operating previously as a subsidiary of Diageo, Seybrew has built a formidable reputation for quality and market leadership. It is a public limited company, with its shares actively traded on the Seychelles Securities Exchange (MERJ).
Seybrew is synonymous with its flagship product, the much-loved Seybrew Lager, which dominates the local beer market. Beyond its popular beer, the company boasts a comprehensive portfolio that includes a diverse range of soft drinks, refreshing mineral waters, and a selection of spirits produced under Diageo’s license. Over the years, Seybrew has continually innovated, expanding its offerings with successful local brands such as SeyPearl soft drinks and the unique Vann Swet beer.
Furthermore, Seybrew plays a crucial role in supplying the local market with an impressive array of imported Diageo spirits brands, reinforcing its position as a key player in the Seychelles beverage industry.
This strategic acquisition by Phoenix Beverages Group underscores our commitment to growth and strengthening our presence across the Indian Ocean region. We look forward to leveraging our expertise and resources to further enhance Seybrew's success, while continuing to serve the Seychellois community with the high-quality beverages they have come to know and love.
Seybrew Beer:
Seybrew Lager is the flagship product of Seybrew, the leading beverage producer in Seychelles. It is a highly popular
and well-established beer that significantly dominates the local beer market.
Vann Swet Beer:
Vann Swet is a unique beer product from Seybrew, representing an expansion in their beverage offerings alongside their core Seybrew Lager.
Slow Turtle Cider:
Slow Turtle is a distinct cider product from Seychelles Breweries (Seybrew). It offers a sweet, crisp, and refreshing taste with notes of
apple and pear, making it an ideal choice for the warm island climate. It's crafted to evoke a relaxed, "island life" feel and has
an ABV of 5.5%.
SeyPearl Soft:
SeyPearl is a popular local brand of soft drinks produced by Seybrew in Seychelles. This range offers a variety of refreshing
non-alcoholic beverages, including carbonated soft drinks and potentially still drinks, catering to diverse tastes in the local market.
Seybrew operates under license to bring several internationally renowned brands to the Seychelles market. In the beer category, this includes the iconic Guinness stout and the German lager EKU. For cider enthusiasts, Seybrew produces and distributes Smirnoff Ice. Furthermore, Seybrew holds the license for popular soft drink brands such as Coca-Cola, Sprite, and Fanta, ensuring these global favorites are readily available across the islands.